Liberty Mutual Digital Strategy Technology Manager in Boston, Massachusetts
Advance your career at Liberty Mutual Insurance- A Fortune 100 Company!
Liberty Mutual Insurance is looking for talented individuals who want to join our Digital Marketing Strategy and Technology team. This is your chance to have an impact on our exciting transformation to a “Best in Class” digital and consumer experience leader in the insurance industry.
As a manager in US Consumer Markets Marketing, you will be responsible for identifying, planning and implementing key marketing initiatives and programs. Customer expectations are at an all-time high and digital tactics are critical to delivering an optimal consumer experience.
The Strategy & Technology team is focused on identifying and delivering new experiences that drive conversion and customer loyalty. You will drive the planning, execution and measurement of tactics that support the Company’s key strategies and business goals. You will collaborate with multiple internal and external stakeholders and manage agency partners and vendors.
Plans, organizes and coordinates the design and delivery of Digital & Direct Marketing programs to ensure accomplishment of financial/budgetary goals and marketing strategy
Optimizes use of data, technology and digital tactics to improve consumer experience, leading to greater acquisition and retention of customers
Leverages highly effective project management skills to drive complex cross-functional programs
Leverages highly effective written and verbal communication skills with peers and leadership
Leads and influences range of internal and external partners and agencies to gain alignment and ensure timely, effective execution of programs
Evaluates effectiveness of digital programs through metrics and analysis and makes recommendation on business cases
Acts as internal consultant to other marketing/distribution departments regarding best practices
Completes and delivers strategic reporting
Manages budgets and contracts
Bachelor's degree (with a concentration in Marketing, Business Administration or Communications preferred) or equivalent experience required. MBA preferred.
7 years of relevant and progressively more responsible experience within a digital marketing-driven organization.
Strong analytical, collaboration and project management experience
Ability to interpret data and make recommendations accordingly
Excellent written communication skills, including advanced PowerPoint.
Able to present concisely and influence
Able to collaborate effectively and lead agency and key business partners
Ability to work in a fast-paced environment and work on multiple priorities required
Strong detail orientation
Experience delivering customer centric strategies
Advanced working knowledge of all marketing tactics and the ability to integrate across channels
Experience with relevant Marketing technologies, including Email Marketing, Customer Relationship Management, Content Management, Data Management Platform
Understanding of customer segmentation and management technique
We recognize that talented people are attracted to companies that provide competitive pay, comprehensive benefits packages and outstanding advancement opportunities. For this reason we offer a Comprehensive Benefits Plan that includes the following:
401K and Company paid pension plan
Discounts on automobile and homeowner's insurance
Discount fitness memberships
Flexible spending accounts
Vision care coverage
Credit Union membership
Employee and Dependent life insurance
Accidental death & dismemberment insurance
At Liberty Mutual, we give motivated, accomplished professionals the opportunity to help us redefine what insurance means; to work for a global leader with a deep sense of humanity and a focus on improving and protecting everyday lives. We create an inspired, collaborative environment, where people can take ownership of their work; push breakthrough ideas; and feel confident that their contributions will be valued and their growth championed.
We’re dedicated to doing the right thing for our employees, because we know that their fulfillment and success leads us to great places. Life. Happiness. Innovation. Impact. Advancement. Whatever their pursuit, talented people find their path at Liberty Mutual.
Job: *Marketing & Communications
Title: Digital Strategy Technology Manager
Requisition ID: 86595