Accenture Digital Marketing Manager, Accenture Operations (Cloud) in Boston, Massachusetts

Title: Digital Marketing Manager, Accenture Operations (Cloud) Location: USA Other Locations: USA-Midwest, USA-Northeast, USA-Southeast Job Number: 00506811

Organization: Corporate Functions/Marketing and Communications

Location : Chicago, New York, Atlanta or Boston

Join Accenture and help transform leading organizations and communities around the world. The sheer scale of our capabilities and client engagements and the way we collaborate, operate and deliver value provides an unparalleled opportunity to grow and advance. Choose Accenture, and make delivering innovative work part of your extraordinary career.

People in the Corporate Function career track contribute to the running of Accenture as a high- performance business through specialization within a specific functional area, and grow into internally focused roles by deepening their skills and/or developing new skills within an internal functional area.

Marketing and Communications professionals build a powerful and differentiated global brand—at the corporate, industry, capability and geographic levels—that supports the Accenture strategy; enhances long-term client relationships; inspires employees and candidates; and drives profitable revenue growth.

Job Description

The role of Accenture Operations Marketing & Communications is to develop a global, integrated marketing strategy to help grow Accenture’s cloud and business process services businesses. The Accenture Operations Marketing team is responsible for a range of strategic tasks that help create profitable growth and enhance our position as one of the world’s leading Operations companies.

Working as part of the Accenture Operations Marketing team, you will work directly with the Senior Manager, Accenture Operations Digital Marketing, and Senior Manager, Accenture Operations Journey to Cloud to disrupt, design and deliver innovative digital and social media campaigns for our Cloud business.

Who we are looking for:

  • You are an outstanding, innovative digital marketer with a proven track record creating and driving digital campaigns to reach the target audience.

  • You live, breath, eat and sleep digital marketing and know what great digital content and campaigns look like.

  • You are curious, creative, strategic and have an opinion on where digital platforms and channels, from websites, to apps, to video are heading.

  • You are the digital talent of the future with the must have skills, attitude, capabilities and potential to help our organization grow and evolve.

Key Responsibilities:

  • Work with marketing leads to plan, manage, implement and optimize high impact digital marketing campaigns and strategies tied to business goals.

  • Provide strategic program planning and design, general management, quality control, and optimization across all owned, earned and paid channels.

  • Manage core website presence ensuring a differentiated and impactful market presence that showcases our full portfolio of services and client value.

  • Oversee social media branded channel footprint strategy and editorial content calendar to reach the company’s target audience.

  • Monitor trends and innovations in digital marketing tools, applications, channels, design and strategy. Bring new and creative ideas to the table.

  • Analyze, review and report on all digital marketing activity and translate anecdotal or qualitative data into recommendations and insights to drive future program enhancements.

  • Provide strong internal client service e.g. quality, responsiveness, and attention to detail.

Qualifications:

Education :

  • Bachelor’s degree

  • Minimum 10 years marketing and communication experience, minimum of 5 years of digital marketing specialization ideally with some years spent in a large corporate technology orientated business

Work Experience:

  • Digital Marketing and/or social media specialization

  • Digital strategy planning and implementation

  • Ideally with some years spent in a large corporate technology orientated business. Or agency experience working on digital marketing activities for large B2B clients

  • Agency experience working large B2B organizations also a plus.

  • Demonstrated digital marketing strategic planning abilities.

  • Experience managing online content strategy, messages, design and UX to drive engagement on corporate websites

  • Proven experience managing high impact and effective multi-channel digital campaigns

  • Search engine marketing – Experience with search engine optimization and paid search strategies.

  • Working knowledge and experience of the blogging ecosystem.

  • Mandatory social media channel professional experience: LinkedIn, Twitter, Instagram, Slideshare and YouTube.

  • Experience running a social media program on the ground at large events.

  • Demonstrated knowledge and experience managing paid social media tactics on Twitter and LinkedIn.

  • Experience and knowledge of analytics, understanding of digital KPIs and campaign optimization based on data driven insights

  • Experience using digital marketing tools and platforms to improve outcomes.

Professional Skill Requirements:

  • Seeking exceptional talent with a spirit of curiosity and flexibility, who possess the skills, attitude, capabilities and potential to help our organization grow and evolve

  • Demonstrates strong professional presence and ability to interact with multiple points of contact across functional groups at various career levels, including executives

  • Maintains excellent writing and language skills and can effectively communicate information and ideas

  • Ability to simplify the complex and distil content/concepts into concise, well-structured presentations and other written communications

  • Strong analytical skills

  • Proactive, self-starter who is motivated and driven to make a difference within the team

  • Be accountable and engaged

  • Attention to detail and high quality work outputs

  • Well organised with self-discipline to work effectively in a virtual environment with colleagues all over the world

  • Strong team player willing to collaborate for best results

  • Ability to work independently with minimal supervision

  • Demonstrated leadership in professional setting; either military or civilian

  • Demonstrated teamwork and collaboration in a professional setting; either military or civilian

Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States and with Accenture (i.e., H1-B visa, F-1 visa (OPT), TN visa or any other non-immigrant status).

Candidates who are currently employed by a client of Accenture or an affiliated Accenture business may not be eligible for consideration.

Accenture is a federal contractor and an EEO and Affirmative Action Employer of Females/Minorities/Veterans/Individuals with Disabilities.

Equal Employment Opportunity

All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law.

Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process.

Accenture is committed to providing veteran employment opportunities to our service men and women

Job: Marketing & Communications