Ovia Health Digital Content Marketer in Boston, Massachusetts

The Digital Content Marketer will be responsible for driving growth of the Ovia Health apps by implementing and managing the digital content acquisition strategy, and promoting the apps using a variety of channels.

The ideal candidate will possess a true passion for creation of exceptional digital content furthering an organization’s growth, reach, and impact.

Integral to the job is a commitment to understand the functional and emotional benefits of the Ovia Health apps as part of supporting Ovia Health in it’s mission to help women take control of their reproductive health and start families with confidence.

This position will be part of the Product DMarketing team and will collaborate with the rest of the Ovia team as needed to drive growth through user acquisition, SEO management and optimization, and data-driven content.

Responsibilities include:

  • Responsible for the planning, execution, and ongoing content management of the Ovia Health apps’ web-based acquisition strategy

  • Developing, creating, and deploying content across all digital outlets, ensuring content types maintain consistent levels of style, tone, and messaging

  • Creating and managing the web-based product growth roadmap, outlining daily, weekly, and monthly strategic promotions of the Ovia apps content, including feature articles, new product updates and releases, and new Ovia initiatives

  • Developing and implementing a comprehensive digital distribution strategy - identifying opportunities on social channels for contribution and engagement - targeting influencers and audiences to help maximize visibility and reach for app installs

  • Maintain product content across digital platforms

  • Utilize analytics and other measurements tools to assess the impact of digital content on Ovia Health’s app growth and engagement strategy, including monthly impact measurement of content, reporting results to team members as needed, and compiling such information in a monthly analytics report distributed to Ovia Health leadership

  • Stay current on evolving trends and best practices in web-based product marketing and measurement within the industry

  • Stay abreast of the latest digital technologies and developments.

  • Ability to integrate Ovia Health’s digital assets into the ever-changing news cycle

  • Creating and implementing distribution tactics to increase the range of digital content across social media channels

Requirements

We value people who are bright and work incredibly hard. Additionally we would love to see:

  • Highly creative with experience in devising campaigns that engage and motivate the target audience

  • Experience in optimizing landing pages and other user funnels

  • Superior project organizational and management skills with the ability to complete work accurately in a time-sensitive environment

  • Team player with the ability to work independently

  • Analytical skills and data-driven thinking

  • This position requires exceptional skills in development and dissemination of targeted multi-media digital content, traditional media communication, and customized niche outreach.

  • Ability to shoot and edit short-form video

  • Background managing digital tools and platforms to tell compelling stories that advance growth and engagement strategies

Preferred Qualifications

  • BA/BS and 5+ years experience in a digital content marketing or related role

Benefits

We truly love what we do. We are a high-energy, innovative team that works hard and laughs a lot. Working at Ovia Health is a chance to be a part of something big and we value our employees tremendously. In addition to a positive, healthy work environment, we provide:

  • Unlimited vacation

  • Tasty office snacks

  • Flexible work schedule

  • Full medical coverage (individual employee contribution is covered at 100%)

  • Employer contribution to 401k

  • Terrific parental leave policy