PUMA North America, Inc. Coordinator, Consumer Marketing- Public Relations in Boston, Massachusetts
PUMA is one of the world’s leading Sports Brands, designing, developing, selling and marketing footwear, apparel and accessories. For over 65 years, PUMA has established a history of making fast product designs for the fastest athletes on the planet. PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running, Training and Fitness, Golf, and Motorsports. We are committed to working in ways that contribute to the world by supporting creativity, sustainability and peace, and by staying true to the principles of being fair, honest, positive and creative in decisions made and actions taken. Would you like working in a fast pace and multicultural environment? Then PUMA is the right place to be! Become a member of our successful Public Relations team based in Boston, MA.
This role reports to the Head of Public Relations and is responsible for supporting PR efforts across category globally. As a member of the Central PR team, the coordinator will assist in executing communication strategies for the brand and support the Sportstyle and Running and Training PR managers based here in Boston and will work cross functionally with category specific marketing teams as well as channel marketing teams. This role will lead product seeding and the product and sampling ordering process, support communications to regional PR teams, assist in planning and executing launch events, and coordinate PR efforts on behalf of the brand.
This candidate should have knowledge and experience with consumer media, the sports industry and fashion marketplace. This role requires someone who is organized, engaging, proactive, resourceful, self-sufficient, pays strong attention to detail and has the proven ability to be part of a team, work independently and multi-task.
Lead sample and product ordering process
Lead product seeding program, including creating special packaging for key product drops, maintaining seeding lists, and researching new opportunities
Write press releases and media pitches
Assist in planning and executing events
Communicate and facilitate global marketing strategies with regional PR teams
Research new media opportunities and PR influencers
Manage the development of PR placement reports and online monitoring of PUMA in the media
Assist in building presentations to communicate PR plans to internal team members and regional teams
Attend marketing meetings and represent the PR team
Communicate PR efforts and results to internal stakeholders
Bachelors degree in PR/Communications and/or Marketing
1-2 years relevant PR experience, in-house or with an agency.
Familiarity and knowledge of consumer media, sports and fashion
Writing and organization skills
Enthusiasm to build key relationships media and influencers on behalf of the brand
Proven ability to work independently and multi-task
Must be detail oriented, resourceful, self-motivated and proactive
Project and event management skills
Strong computer skills, with knowledge of basic MS Office programs particularly power point
PUMA is an Equal Employment Opportunity (EEO) employer. It is the policy of PUMA to prohibit discrimination and harassment of any type and to afford equal employment opportunities to all persons without regard to race, color, religion, sex, national origin, age, gender, physical or mental disability, veteran-status, or any other characteristic protected by applicable federal, state or local law.
For additional information please email: Recruiter-Boston@puma.com.
External Company Name: PUMA North America
External Company URL: http://us.puma.com/