Liberty Mutual Analytics Consultant, Media Buying Analytics in Boston, Massachusetts
- Advance your career at Liberty Mutual Insurance- A Fortune 100 Company! *
Liberty Mutual is building a best-in-class Marketing Analytics department and we are looking for a talented candidate to support our Brand Media Buying & Analytics team. This person will have a range of responsibilities, including; the strategic direction of our broad reach media tactics (TV, Radio, Out of Home, and Sponsorships), management of our media agency, and ownership of a multi-million dollar budget. You will collaborate with teams across Marketing Analytics and our media agency, to gather and analyze data and provide strategic recommendations to more efficiently drive new business growth. Successful candidates will have strong technical, analytical, and project management skills, while being able to communicate complex challenges and solutions to marketing leaders and across the organization.
Strategic planningof broad reach media tactics (TV, Radio, Out of Home, Sponsorships).
Managethe media buying agency, which consists of 15 agency employees. Responsibilities include; day-to-day project management, building and maintaining a strong relationship, setting performance objectives, and contract negotiations.
Financial managementof the large broad reach media budget. Responsibilities include; financial planning and forecasting, and paying monthly invoices.
Collaborateacross marketing analytics and the media agency to develop and implement new marketing campaigns and robust measurement plans.
Analyzecampaign results to determine effectiveness, and provide recommendations for future campaigns.
Value and assesscurrent and prospective media opportunities.
Effectively communicatefindings and recommendations to various stakeholders, including senior leadership.
Supportstakeholders through reporting of key business metrics and ad-hoc data requests.
Keep abreastof cutting edge research and analytical tools in the market to inform learning agenda (e.g. addressable TV, VOD, audience-based-buying etc.).
Bachelor's degree in marketing, mathematics, economics, statistics, or other related field. MBA preferred.
5 years of experience in insurance, marketing, management consulting, advertising, or other analytical field
o Strong verbal and written communication skills
o Strong math, analytical, and problem solving skills
o Strong planning, organizational, and project management skills
o Ability to define, shape, and drive projects to completion while effectively collaborating with others, with little supervision
o High level of accuracy and attention to detail
o Proficient in Excel and PowerPoint
We recognize that talented people are attracted to companies that provide competitive pay, comprehensive benefits packages and outstanding advancement opportunities. For this reason we offer a Comprehensive Benefits Plan that includes the following:
401K and Company paid pension plan
Discounts on automobile and homeowner's insurance
Discount fitness memberships
Flexible spending accounts
Vision care coverage
Credit Union membership
Employee and Dependent life insurance
Accidental death & dismemberment insurance
At Liberty Mutual, we give motivated, accomplished professionals the opportunity to help us redefine what insurance means; to work for a global leader with a deep sense of humanity and a focus on improving and protecting everyday lives. We create an inspired, collaborative environment, where people can take ownership of their work; push breakthrough ideas; and feel confident that their contributions will be valued and their growth championed.
We’re dedicated to doing the right thing for our employees, because we know that their fulfillment and success leads us to great places. Life. Happiness. Innovation. Impact. Advancement. Whatever their pursuit, talented people find their path at Liberty Mutual.
Job: *Marketing & Communications
Title: Analytics Consultant, Media Buying Analytics
Requisition ID: 85622