State of Massachusetts Agricultural Marketing Coordinator in Boston, Massachusetts

The position requires knowledge of marketing concepts, general marketing procedures as well as the ability to develop and implement marketing and promotional plans in support of Department initiatives.

Specific duties include, but are not limited to:

1.Agricultural Tourism: Update and maintain the agritourism database as well as well recruit new agritourism entities. Explore and develop a plan for implementation of the promotional efforts of the agritourism including the plan of reproducing the agritourism map and/ or other promotional material. Coordinate agritourism workshops for the agricultural industry. Coordinate the Agricultural Directional Signage Program in collaboration with the Massachusetts Department of Transportation (DOT). Collaborate with other state agencies that would have an interest and/ or involvement with the Massachusetts agricultural tourism industry.

  1. Agricultural Education: Serve as a liaison to the four Agricultural High Schools as well as other agricultural entities. Work with the agricultural high schools as well as with other school agricultural programs to assist in exploring new educational opportunities. Work with the 4-H and FFA youth programs as well as others to continue to expand youth involvement in Massachusetts agriculture. Work on special projects that focus on agricultural education with such collaborators to include state agencies and non-profit organizations.

  2. Coordinate the programmatic aspect of the USDA Specialty Crops Block Grant Initiative. Work closely with grant recipients to ensure project completion and involvement of MDAR where appropriate.

  3. Coordinate the programmatic and outreach activities of the USDA Organic Cost Share Program. Work closely with the fiscal division of MDAR to implement the Program in a timely and efficient manner.

  4. Commodity Group Representation and Consumer Agricultural Education/ Marketing. Assistance with consumer and/ industry initiatives including ‘Massachusetts Day’ activities during the Eastern States Exposition Fair (Big E) held in September. Assist with promotional tours that focus on agricultural awareness. Generate and assist with implementing new ideas for marketing campaigns and promotional plans.

  5. Administrative support for departmental and Divisional initiatives as well as other duties as assigned.

This requisition will remain open until filled; however, first consideration will be given to those applicants that apply within the first 14 days.

MINIMUM ENTRANCE REQUIREMENTS: Applicants must have at least (A) three years of full time, or equivalent part-time, professional, administrative or managerial experience in business administration, business management or public administration the major duties of which involved program management, program administration, program coordination, program planning and/or program analysis, or (B) any equivalent combination of the required experience and the substitutions below.


I. A Bachelor's degree with a major in business administration, business management or public administration may be substituted for a maximum of two years of the-required experience.*

II. A Graduate degree with a major in business administration, business management or public administration may be substituted for the required experience.*

III. A Bachelor's or higher degree with a major other than in business administration, business management or public administration may be substituted for a maximum of one year of the required experience.*

*Education toward such a degree will be prorated on the basis of the proportion of the requirements actually completed.

An Equal Opportunity / Affirmative Action Employer. Females, minorities, veterans, and persons with disabilities are strongly encouraged to apply.

Job: *Administrative Services

Organization: *Department of Agricultural Resources

Title: Agricultural Marketing Coordinator

Location: Massachusetts-Boston - 251 Causeway Street

Requisition ID: 170003YZ