Accenture Accenture Interactive, Digital Marketing Data Management Specialist – New York in Boston, Massachusetts

Title: Accenture Interactive, Digital Marketing Data Management Specialist – New York Location: USA-Northeast Job Number: 00485506

Accenture Digital The digital revolution is changing everything, transforming how we work and play.  Are you reacting to the disruption each day or are you leading the way as a digital disrupter? Accenture Digital is driving these exciting changes and bringing them to life across 40 industries in more than 120 countries.  At the forefront of digital, you’ll create it, own it and make it a reality for clients looking to better serve their connected customers and operate always-on enterprises.  Join us and become an integral part of our experienced digital team with the credibility, expertise and insight clients depend on.  

Accenture Interactive

Accenture Digital is powered by three practices – Interactive, Mobility and Analytics.  Accenture Interactive helps the world’s leading brands delight their customers and deliver superior business performance and customer experiences.  As part of Accenture Interactive Delivery, you’ll balance art and science to create award-winning digital experiences for today’s connected consumers through integrated and dynamic solutions that incorporate strategy, marketing, creative and technology.

Job Description Accenture Interactive helps CMOs and marketing organizations drive superior performance through relevance at scale. We offer a comprehensive suite of analytics, consulting and technology to drive up marketing performance, drive down the cost per interaction and create relevant consumer experiences on a massive scale. We invite you to learn more at:

Your Role: Data Management Specialist

Job Summary There will never be a typical day at Accenture Interactive, but that’s why people love it here. The opportunities to make a difference while working on exciting client initiatives are limitless in this ever-changing space. Here’s a snapshot of your responsibilities:


Perform assessments and develop roadmaps to help clients establish and achieve their data management and programmatic marketing vision Support DMP consultative engagements, collaborating with other Accenture colleagues in data, analytics, as well as our clients’ agencies, to transform their marketing and analytics organization Support our clients’ selection, integration and ongoing management of DMP solutions Support paid media engagements where Accenture is actively managing a client’s media budget. This may involve helping develop the media strategy, conducting audience and media research, building campaigns, optimizing campaigns for business outcomes, creating performance reporting, and making program improvement recommendations. Actively support the development of Accenture’s data management platform offering Keep in front of industry and ad technology trends and developments by conducting research, engaging in training and attending industry events

Qualifications: YOUR EXPERIENCE:

Basic Qualifications

Minimum of 3 years of experience in digital marketing Minimum of 1 year of experience buying or selling programmatic marketing through a platform (e.g., DSP, SSP, DMP) 2 years working in an environment on how paid media channels work together to create a cohesive, personalized marketing program for the customer, not just knowledge of one channel 2 years experience with digital analytics and paid media tracking deployment through Tag Management or related systems. Minimum of Bachelor's degree or higher in marketing, economics, or technical specialty Set Yourself Apart:

Experience with large client-facing projects, ideally in consulting, agency or other business-related services Previous experience working at one of the major ad technology companies that offer DMP, SSP, and / or DSP products (Examples include: Adobe, Oracle, Turn, Krux, DLX, RocketFuel, etc) Experience using / installing / customizing web analytics and tag management solutions Experience performing advanced analytics on digital data sources (e.g., digital analytics data, digital advertising data, DMP data, audience data, social data, search data, etc.) Solid knowledge of web analytics and tag management solutions and differences between providers (ex: Adobe, Google, Tealium, Ensighten, etc) Solid Knowledge of advanced data sets in the media space (ex: Nielsen, Catalina, Rentrak, etc.) Strong project management skills and ability to manage multiple responsibilities in a fast paced environment Passionate about media, data, analytics and technology (ex: avid consumer of TED talks and Wired Magazine) Solid Knowledge of data integration techniques and processes (e.g., tagging web, mobile, and/or media properties, ID Syncing, data matching & key vendors, data fusion & key partners, etc) Strong understanding of digital marketing metrics (e.g., CPM, CPC, CPA, ROAS, CTR, etc) Previous experience with Internet technologies (e.g., browser cookies, HTML, Javascript, web site development, etc) Good understanding of end-to-end process in marketing, sales, and service organization Professional Skill Requirements

Proven ability to build, manage and foster a team-oriented environment Proven ability to work creatively and analytically in a problem-solving environment Desire to work in a data driven environment Excellent communication (written and oral) and interpersonal skills Excellent leadership and management skills Ability to take complex solutions and make them simple to explain and digest WHERE YOU LIVE: San Francisco


Your entrepreneurial spirit and vision will be rewarded, and your success will fuel opportunities for career advancement

You’ll make a difference for some pretty impressive clients. Accenture serves many of the Fortune Global 100 on high-profile projects

Opportunities to learn daily through training, assignments and collaboration with experts across the company

Access to leading-edge technology

Along with a competitive salary, Accenture offers a comprehensive package that includes generous paid time off, 401K match and an employee healthcare plan


Now is the time to become a digital disrupter. The opportunity is here—what’s stopping you from pursuing it?

Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States and with Accenture (i.e., H1-B visa, F-1 visa (OPT), TN visa or any other non-immigrant status).

Candidates who are currently employed by a client of Accenture or an affiliated Accenture business may not be eligible for consideration. 

Accenture is an EEO and Affirmative Action Employer of Females/Minorities/Veterans/Individuals with Disabilities.

Equal Employment Opportunity:

All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law. Job Candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process.

Accenture is committed to providing veteran employment opportunities to our service men and women.

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