Accenture Accenture Interactive - Digital Marketing Analytics Senior Analyst - New York in Boston, Massachusetts

Title: Accenture Interactive - Digital Marketing Analytics Senior Analyst - New York Location: USA-Northeast Job Number: 00483347

Accenture Digital

The digital revolution is changing everything, transforming how we work and play.  Are you reacting to the disruption each day or are you leading the way as a digital disrupter? Accenture Digital is driving these exciting changes and bringing them to life across 40 industries in more than 120 countries.  At the forefront of digital, you’ll create it, own it and make it a reality for clients looking to better serve their connected customers and operate always-on enterprises.  Join us and become an integral part of our experienced digital team with the credibility, expertise and insight clients depend on.  

Accenture Interactive

Accenture Digital is powered by three practices – Interactive, Mobility and Analytics.  Accenture Interactive helps the world’s leading brands delight their customers and deliver superior business performance and customer experiences.  As part of Accenture Interactive Delivery, you’ll balance art and science to create award-winning digital experiences for today’s connected consumers through integrated and dynamic solutions that incorporate strategy, marketing, creative and technology.

Job Description

There will never be a typical day at Accenture Interactive, but that’s why people love it here. The opportunities to make a difference while working on exciting client initiatives are limitless in this ever-changing space. Here’s a snapshot of your responsibilities:

YOUR ROLE: Digital Marketing Analytics Senior Analyst

  • Perform assessments, develop strategies, and deliver roadmaps to help clients understand their current digital analytics capabilities and opportunities.

  • Deploy digital analytics platforms (Adobe Analytics, Google Analytics Premium, etc.) across digital properties including mobile web and apps.

  • Develop measurement strategies and perform analysis for Client reporting

  • Manage and deploy tagging for digital analytics, paid media, and 3rd party applications

  • Analyze, interpret and visualize complex data to provide meaning and recommendations for optimization

  • Travel: Required


YOUR EXPERIENCE: Basic Qualifications

  • 3 years of experience in digital marketing working with digital analytics

  • 3 years of experience using, installing and / or customizing web analytics and tag management solutions to include a technical understanding of how digital analytics and tag management solutions are deployed

  • 3 years of experience analyzing, interpreting, and visualizing complex data from online and offline sources to provided meaning and recommendations for optimization

  • 2 years of experience completing complex tag deployment within tools like Dynamic Tag Manager and Google Tag Manager

  • 2 years working with web analytics and tag management solutions with 1 or more of the following:

  • Adobe

  • Google

  • Tealium

  • Ensighten

  • Minimum of Bachelor's degree or higher in marketing, economics, mathematics, or technical specialty

Set Yourself Apart

  • Experience with client-facing projects ideally in consulting, agency or other business-related services

  • Experience with attribution modeling and software (e.g., Attribution 360, VisualIQ)

  • Experience performing advanced analytics on digital data sources (e.g., digital analytics data, digital advertising data, DMP data, audience data, social data, search data, etc.)

  • Experience developing reporting and advancing data visualization capabilities with new or existing tools (e.g. Tableau, Qlik, TIBCO/Spotfire, etc.)

  • Experience with data and analytic tools such as such as SQL, Excel-pivot tables, SAS, UNIX

  • Solid Knowledge of data integration techniques and processes (Data matching & key vendors, data fusion & key partners, etc.)

  • Passionate about data, analytics and technology (ex: avid consumer of TED talks and Wired Magazine)

Professional Skill Requirements

  • Proven ability to work creatively and analytically in a problem-solving environment

  • Strong attention to detail

  • Desire to work in an information systems environment

  • Excellent communication (written and oral) and interpersonal skills

  • Ability to take complex solutions and make them simple to explain and digest



  • Your entrepreneurial spirit and vision will be rewarded, and your success will fuel opportunities for career advancement

  • You’ll make a difference for some pretty impressive clients. Accenture serves many of the Fortune Global 100 on high-profile projects

  • Opportunities to learn daily through training, assignments and collaboration with experts across the company

  • Access to leading-edge technology

  • Along with a competitive salary, Accenture offers a comprehensive package that includes generous paid time off, 401K match and an employee healthcare plan


Now is the time to become a digital disrupter. The opportunity is here—what’s stopping you from pursuing it?

Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States and with Accenture (i.e., H1-B visa, F-1 visa (OPT), TN visa or any other non-immigrant status).

Candidates who are currently employed by a client of Accenture or an affiliated Accenture business may not be eligible for consideration. 

Accenture is an EEO and Affirmative Action Employer of Females/Minorities/Veterans/Individuals with Disabilities.

Equal Employment Opportunity:

 All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law. Job Candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process.

Accenture is committed to providing veteran employment opportunities to our service men and women.



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