Sensata Technologies, Inc. Product Marketing Manager, Component Sensors (HVOR) in Attleboro, Massachusetts

Sensata Technologies is looking for a strong individual to lead the successful growth of the component sensing portfolio for the Heavy Vehicle Off-Road (HVOR) business unit that serves commercial trucks and trailers, construction and agriculture equipment as well as motorcycles and recreational vehicles. HVOR OEMs are seeking to use data from sensors in order to reduce costs, improve efficiency and enhance overall safety. Sensata is a leading provider of component sensing for HVOR market segments across pressure, temperature, speed and position parameters and the Product Marketing Manager will be responsible for driving growth and market share across this product portfolio.

The Product Marketing Manager will use leadership skills, technical knowledge, strong business acumen and inputs from a cross-functional global team to support a range of activities, from analyzing market trends, defining customer needs and evaluating the competitive landscape to developing product roadmaps and pricing proposals for OEMs and channel partners. The Product Marketing Manager will interface regularly with global marketing, engineering, sales, product management and business leadership to position Sensata as the leading tire sensing provider for HVOR market segments.

The Product Marketing Manager will report to the Director, Global Marketing for HVOR.


R esponsibilities include:

  • Market trends - understand component sensing market trends (e.g. regulatory, discontinuities, etc.) and the impact to OEMs, the broader value chain as well as the telematics and vehicle/equipment system ecosystem

  • Customer needs - engage OEMs, tiers and channel partners to understand needs, adoption drivers and purchasing criteria

  • Market size - evaluate component sensing applications across vehicle/equipment sub-segments (e.g. engine, exhaust, chassis, cabin, transmission, hydraulic implements, etc.) and determine market size, adoption rates and growth potential across HVOR market segments

  • Segmentation - develop OEM, tier and channel partner segmentation and define component sensing adoption drivers and a value proposition for each segment

  • Competition & positioning - analyze the competitor landscape, monitor potential entrants and establish a clear component sensing positioning strategy for Sensata

  • Product strategy - define component sensing capability requirements and work with engineering and product management to develop a differentiated and technically feasible product strategy in accordance with the established positioning and new trends such as wireless connectivity

  • Product branding - develop and manage component sensing product offering branding (e.g. product names, logos, trademarks, etc.)

  • Product development - support product development by working closely with engineering and product management to translate customer needs to product requirements and develop a multi-generation product plan

  • Product testing & validation - seek continuous customer input throughout the development and validation process to confirm product acceptance following tests and demos

  • Product pricing - develop and manage pricing strategy for products across market segments and channels

  • Sales & channel marketing support - engage in consultative sales and channel marketing support with OEMs, tiers and partners, devoting time in the field; work closely with the sales organization to develop and implement engagement plans, including proposals, quotes, negotiation, etc.

  • Marketing communications lead integrated marketing campaigns (web, advertise, exhibit, etc.) and develop and manage collateral (white papers, videos, etc.)

  • Forecasting & planning generate deliverables to support annual short-term and long-range planning (e.g. unit volume, revenue, market share, margin, etc.)

  • Other activities as assigned by the Director, Global Marketing for HVOR

Experience/Qualifications:

The ideal candidate will possess the following characteristics:

  • B.S. degree in engineering, business management or related field; MBA preferred

  • 5+ year’s technical marketing or related experience with demonstrated success leading revenue and market share growth initiatives

  • Structured thinking with analytical skills and ability to prepare business plans

  • Experience managing commercial negotiation, strategic alliances, and/or ecosystem management is desirable

  • Working knowledge of heavy vehicle off-road industry is a plus

  • Strong interpersonal and leadership skills with the ability to work in a cross-functional global environment and deal with ambiguity and complexity of emerging markets

  • Desire to make a significant impact in a high growth environment

  • Excellent oral and written communication - fluent in English (other foreign languages a plus)

  • Energetic, collaborative and autonomous

  • Willingness to travel as required across global regions

Company Overview:

Sensata Technologies (NYSE: ST) is one of the world's leading suppliers of sensing, electrical protection, control and power management solutions. We design and manufacture devices that help satisfy the world’s growing need for safety, energy efficiency and a clean environment in global automotive, appliance, aircraft, industrial, military, heavy vehicle, heating, air-conditioning and ventilation, data, telecommunications, recreational vehicle and marine markets.

We are a rapidly growing $3 billion business with operations and business centers in 16 countries and over 20,000 employees worldwide.

We pride ourselves on being a leading global company with strong, local decision making and innovative, complex products that make a real difference. We have a reputation for unwavering integrity and offer global exposure to world-class talent and significant personal growth and development opportunities.

Sensata Technologies is an Equal Opportunity/Affirmative Action employer.



Our employees are the reason we have been successful in the past and the reason we will be successful in the future. Employees’ skills, talents and work ethic have defined the business and will shape our collective future.

Our Vision is to be:

  • A world leader and early innovator in mission-critical sensors and electrical protection

  • Satisfying the world’s growing need for safety, energy efficiency and a clean environment

  • A partner, employer, and neighbor of choice.

NOTE: If you are a current Sensata employee (or one of our Affiliates), please back out of this application and log into Workday via the Company Intranet to apply directly. Type FIND JOBS in the Workday search bar.

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Sensata Technologies is one of the world's leading suppliers of sensing, electrical protection, control and power management solutions. Sensata's products improve safety, efficiency and comfort for millions of people every day in automotive, appliance, aircraft, industrial, military, heavy vehicle, heating, air-conditioning and ventilation, data, telecommunications, recreational vehicle and marine applications.

We are a rapidly growing company with $3 billion in annual revenues, operations and business centers in 13 countries and more than 20,000 employees worldwide, including 900 people in mostly engineering, business development and corporate support roles at our U.S. headquarters in Attleboro, MA.

We pride ourselves on being a leading global company with strong, local decision making and innovative complex products that make a real difference. We have a reputation for unwavering integrity and offer global exposure to world-class talent and significant personal growth and development opportunities.

Note to applicants for positions in the United States:

  • Sensata is an Equal Employment Opportunity (EEO) / Affirmative Action (AA) /Minorities/Females/Protected Veterans/Disabled Employer.

  • Sensata uses E-Verify to confirm the employment eligibility of all newly hired employees.