Sensata Technologies, Inc. Digital Marketing Operations Manager in Attleboro, Massachusetts
Responsible for executing the operational vision of the department, to include employee satisfaction, stewardship of resources, financial efficiency and continuity of operation. Works with Digital/MarCom leadership to define the department’s operational strategy and tactical execution of Digital marketing, e-commerce, and supporting technologies, maintaining operational oversight, negotiating improvements, ensuring the department’s goals are met or exceeded. Responsible for communicating context and vision to internal teams and key stakeholders in support of the operational goals inclusive of supporting 3rd parties.
Experience in administering third party cloud based solutions and supporting capabilities, CMS, CRM, Search, Analytics, Marketing Automation, Social Listening, Translation, eCommerce, CPQ, SEO
Ability to articulate both marketing and IT needs/issues to all groups
Knowledge of agile process
Provide oversight of planning and budgeting process as it relates to marketing operations
Continually research, evaluate and test new lead generation digital channels and technologies to learn and improve targeting and lead acquisition
Execute demand generation activities to support broader level marketing programs, campaigns and events
Construct key marketing reporting mechanisms, including dashboards and reports
Provide ongoing analytics and analysis to provide marketing and sales with insights for better decision-making
Own marketing database hygiene and management, as well as alignment with relevant team members
Serve as the primary marketing operations system admin and assist with Salesforce administration
Evaluate new technologies and add-on applications to improve and optimize funnel performance
Build and grow a team of marketing professionals over time, including development/training plan by function
Requires knowledge ordinarily acquired through a Bachelor's degree in Marketing or a related field and 6‑8 years of experience managing digital platforms and programs
Ability to scale capabilities for global impact over time.
Minimum 30% international travel required.
The Global MarCom team, Marketing, IT. The Digital Operations Manager will also interface regularly with external partners supporting regional initiatives.
Industry Experience: 5+ years leading multi-cultural digital programs, preferably business to business.
Strong Technical Background: Strong interest in industrial system/sensor technology with the ability to understand a diverse and complex product line. Should be able to take technical details and convert into a meaningful customer message.
Successful Quantifiable Results: Proven examples of metrics driven results to achieve organizational goals. Ability to set both individual and team annual goals, as well as tracking ongoing progress to achieve by year end.
Communication: The ability to effectively communicate Digital concepts and programs with stakeholders while capturing their needs and modifying accordingly.
Educational Credentials: The ideal candidate will possess a relevant Bachelors Degree (Marketing, Communications or IT).
Our employees are the reason we have been successful in the past and the reason we will be successful in the future. Employees’ skills, talents and work ethic have defined the business and will shape our collective future.
Our Vision is to be:
A world leader and early innovator in mission-critical sensors and electrical protection
Satisfying the world’s growing need for safety, energy efficiency and a clean environment
A partner, employer, and neighbor of choice.
NOTE: If you are a current Sensata employee (or one of our Affiliates), please back out of this application and log into Workday via the Company Intranet to apply directly. Type FIND JOBS in the Workday search bar.
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Sensata Technologies is one of the world's leading suppliers of sensing, electrical protection, control and power management solutions. Sensata's products improve safety, efficiency and comfort for millions of people every day in automotive, appliance, aircraft, industrial, military, heavy vehicle, heating, air-conditioning and ventilation, data, telecommunications, recreational vehicle and marine applications.
We are a rapidly growing company with $3 billion in annual revenues, operations and business centers in 13 countries and more than 20,000 employees worldwide, including 900 people in mostly engineering, business development and corporate support roles at our U.S. headquarters in Attleboro, MA.
We pride ourselves on being a leading global company with strong, local decision making and innovative complex products that make a real difference. We have a reputation for unwavering integrity and offer global exposure to world-class talent and significant personal growth and development opportunities.
Note to applicants for positions in the United States:
Sensata is an Equal Employment Opportunity (EEO) / Affirmative Action (AA) /Minorities/Females/Protected Veterans/Disabled Employer.
Sensata uses E-Verify to confirm the employment eligibility of all newly hired employees.