Massachusetts Creative Jobs

Director of Communications Strategy

• Location Boston, Massachusetts, United States of America

• Job ID 0000014913

• Category General Management

Job Description

Director of Communications Strategy

Play your part in building and leading our new Communications strategy team to succeed!

Could you play a vital role in building & leading a new team of communication strategists, helping them plan exciting integrated communications experiences using everything LEGO has to play with?

We are looking for a senior strategist with strong leadership experience to join our LEGO Agency (internal agency in the AMS) Leadership Team and Strategy Team. You will bring with you experience in thought and implementation leadership- someone who knows their owned from their earned and has experience in consumer journeys, and who still gets as excited about a planning process as they do about big, bold, brave ideas.

The LEGO Agency is the global LEGO in-house advertising agency, creating award-winning and compelling content and campaigns for the LEGO brand. The Global Communication Strategy department is all about understanding audience behaviours and inspiring creative work. The team leads and develops strategies for all LEGO channels, earned, owned and paid. The Agency helps to lead the creation of the most engaging and effective strategies for kids, adults and brands.

Core Responsibilities

• Build and lead a team of communications strategists in a newly formed team within the strategy department of the LEGO Agency AMS

• Grow and develop the team, the wider agency and key collaborators in the field of multichannel communications planning, combining owned, earned, paid and shared media

• Provide thought leadership and educate key partners internally on the best industry practices

• Acts as a connector across key voices to drive awareness, innovations and impact

• Support the team in bringing big ideas to life across our ecosystem in both campaign periods and across the year, through clear, compelling and connected user journeys across multiple touchpoints

• Apply your understanding of how brands grow, and how effective comms build impact and get results

• Help to craft and develop our planning processes and collaboration across marketing and channel teams

• Interested and curious about the world, challenges our view, and brings new perspectives to how we work

Do you have what it takes?

• Professional experience and relevant Marketing/Media qualifications

• Proven experience in a communications planning or strategy role, responsible for channel and campaign planning, and communication architecture

• Strong leadership skills with experience working in and leading cross functional teams.

• Experience designing new processes, tools and ways of working to deliver integrated communications

• Experience using data-driven planning tools, audience insight (qual and quant) and effectiveness data to build plans

• Experience of working with channels / media owners to develop creative and executional thinking

• Ability to stay ahead and move with consumer behaviors, technology platforms, and cultural shifts

• Excellent leadership and communication skills, acting as a key member of our strategy leadership team

• Passion for helping to create communication work that has an impact, that matters and that’s memorable

• Media agency experience is a plus along with a strong strategic creative agency

Fluency in English required

Nice to Have

• Experience within a global strategy/planning context beneficial, or working within a ‘multiple markets / regional’ capacity

• Experience in Kids/Toy brand preferred, but not essential

• Excellent presentation skills

• Cross-org collaborations

“This is a truly unique opportunity to be part of creating and building a world-class creative and strategic team, contributing to the exciting way we deliver experiences for children everywhere. The successful candidate will be passionate and specialize in the growth and leadership of a very important area and for a much loved brand”

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Join the global LEGO® team

We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is proud to be an equal opportunity and an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.

We support our employees in being there for the moments that matter in life and celebrate families of all kinds, the loved ones that make us who we are. Being part of the LEGO Group also means taking part in our annual Play Day, playing a part in building a sustainable future and continuing our mission to “inspire and develop the builders of tomorrow.”

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Build your career brick by brick at the LEGO Group.

We conduct drug screening as a part of our drug free workplace policy and in support of our commitment to the health and safety of our employees.

Online Application Accessibility Statement; which is intended for those with disabilities - LEGO systems endeavors to make www.LEGO.com/jobs accessible to any and all users. If you would like to contact us regarding the accessibility of our web site or need assistance completing the application process, please contact the HR Service Desk at 1.860-763-7777, option #3. Please note, these communication channels should be used for those having difficulty accessing our on-line channels, not to inquire about job opportunities.